SMG reaches out to new Clark County residents.

New residents of Clark County have started receiving this tri-fold brochure in the mail that talks all about the great doctors and services that Southwest Medical Group has to offer. (Click to view larger.)

SMG goes mobile on C-Tran

Look for these King-size transit boards on a C-Tran bus around Clark County starting the week of October 19 and running for four weeks.

Dr. Park and Dr. Bergstrom highlighted in Columbian ad.

This ad in The Columbian promotes the two newest members of the physician team at the Southwest Medical Group Fisher's Landing (Family Physicians Group) location. Dr. Park and Dr. Bergstrom specialize in family medicine and especially enjoy treating entire families.

Direct mail postcard promotes talk on breast surgery.

Women in the Clark County area will soon be receiving this postcard promoting an evening with Southwest Medical Group's plastic surgeons. This event gives women an opportunity to meet the doctors, learn more about breast surgery and ask questions in a relaxed, inviting setting.

Ad for community talk on heart disease and diabetes.

An ad running in the 9/16 issue of The Reflector will promote a community talk on diabetes and heart disease, given by two of Southwest Medical Group's medical experts.

SMG in the Columbian's Answer Book

A new ad on the cover of the Columbian Answer Book promotes same-day appointments at the Battle Ground and Fisher's Landing (Family Physicians Group) clinics.

More ads promoting new doctors at BG and Fisher's Landing.

We're excited to share great news about the seven new doctors who have recently joined the Battle Ground and Fisher's Landing clinics so we're running this ad in the Columbian, Camas Post, Your Week and Camas Leisure publications. The ads will begin appearing on Monday, August 24 and will run for a week.

Please join us in welcoming the newest members of the SMG physician team.

Ads promote new BG doctors and their specialties.

A series of ads promoting the four new physicians—John Koehler, MD; Chau Tran Le, DO; Anita Muzik, MD; and Diana Tiganus, MD— at the SMG Battle Ground clinic began running in the Reflector newspaper on August 19. Each ad highlights the doctor's specialty (via image, headline and text) and invites the reader to learn more by visiting FindYourDoctorRight.com

Sports Physical Clinic Ads, Posters & Fliers.

We created these ads to promote the special one-day sports physical clinic at the SMG Battle Ground clinic. Versions of the ads appeared in the Columbian and Reflector newspapers. Posters and flier versions of the ads were also created and distributed at the clinic and at local businesses throughout the community.

"Find Your Doctor Right"

Because the Southwest Medical Group was launched with a number of already established primary care and specialty practices, we needed a strong marketing campaign to communicate the brand and key messages (most importantly, our patient-centered approach) in a consistent fashion. Additionally, we wanted to utilize a memorable and unique url that tied in with the campaign but could also stand alone as headline or tagline element. Finally, we really wanted to do something different than what we'd seen our competition doing...we wanted to take a chance. And that's how we came up with the "Find Your Doctor Right" (FYDR) campaign.

In many ways, finding the right doctor can be just as important (and personal) as finding the right friends, partner, house or job. Each person's situation is unique. What is important to one person may not be to another. By communicating each doctor's specialized skills, training and philosophical approach, we can help people find their Doctor Right. We'll even make it easy with a url that's simple to remember: FindYourDoctorRight.com.

Creative implementation of the FYDR campaign includes a striking, close-up image of the subject with room for the headline to the right. The headline is always some variation of the following:

The right doctor for your _________ life.

The blank is filled in with the appropriate adjective and is shown as handwriting script. The headline is supported with copy below and the FindYourDoctorRight.com url.

What is Southwest Medical Group?

Southwest Medical Group is a multi-specialty group dedicated to delivering personalized care that is focused on patient needs. Doctors and staff are united by one vision—to serve the health and wellness needs of Clark County residents.

Affiliated with Southwest Washington Health System, a 150-year-old health system in the heart of our region, SMG-partner clinics are located where you need them most—close to home.

Today, Southwest Medical Group is home to more than 40 primary care physicians and specialists, caring for more than 75,000 area residents.

Providers affiliated with Southwest Medical Group include:

Primary Care (adults and children)
Battle Ground
Family Physicians Group (Fisher's Landing)
Family Medicine of Southwest Washington

Women's and Children's Services
OB/GYN Associates
Neonatology Associates

Surgical Services
Plastic Surgery
Surgical Specialists (Mill Plain)
Surgical Specialists (87th Ave.)
Thoracic & Vascular Surgery

Medical Specialties
Pulmonary and Critical Care Associates