The place to keep up with the external face of the Southwest Medical Group. Learn what makes up our brand identity. Share the experience. Stay in touch. Let us know what you think.

Tuesday, April 27, 2010

New billboards promote Battle Ground clinic


Billboards promoting the Battle Ground clinic will start appearing in the SR-502 and SR-503 commuter corridors on May 3, running through July.

Thursday, April 15, 2010

A new Plastic Surgery site went live in March

A completely updated website for the SMG Plastic Surgery site went live last month. The new site includes a new section for the Spa at Southwest, additional patient resources and testimonials, and more specific information on various procedures. It also incorporates information about new team members, including Dr. Brinda Thimmappa and Charmi Gosalia.

Plastics ad appears in The Columbian

SMG Plastic Surgery and The Spa at Southwest were featured in an ad in the special Live Well section of last week's Columbian newspaper.

Direct mail postcard promotes Plastic Surgery event

New web landing page for Newcomers


A new website landing page for Newcomers has launched! It provides important information and links to various SMG and SWMC services as well as useful links to Clark County schools, arts and culture, parks and outdoors and more.

New mailings in the Clark County Newcomer campaign

Two new mailers will serve as a follow-up to the tri-fold brochure that SMG has been mailing out to Clark County newcomers. Targeting by geographic location, residents will receive an envelope with a customized letter and insert (see left) that welcomes them to the area and promotes the services offered at either the Battle Ground or Fisher's Landing locations. The envelope features a window that lets the image of the family and all text peek through, creating a more dynamic and personalized mailer.

The insert also lets newcomers know they can choose a free gift (either a pedometer or digital thermometer) when they become a new patient. A unique URL provides more information about services offered by SMG as well as key points of interest in the area.

Postcards going out to greater Clark County

A new direct mail postcard will soon be hitting mailboxes in Clark County. It lets residents know that the primary care clinics at SMG offer same-day doctor visits so they don't have to put their health on hold.

New ad in Vancouver Family Magazine

The May issue of Vancouver Family Magazine will feature a full-page ad promoting all of the SMG women's health providers. The goal of the ad is to educate women on the various options they have when choosing an SMG provider for their health needs, whether that be a dedicated OB/GYN specialist or a Family Medicine provider who also offers gynecologic exams and obstetric services.

Battle Ground gets a new practice flier